Developing an Effective Email-Marketing Strategy
Make mobile a top priority
Considering the already large and rapidly growing number of people using mobile devices, a significant portion of your prospects and customers are likely using smartphones and tablets to read your emails. And if your emails aren't mobile-friendly, you’re likely frustrating your mobile subscribers and at risk of losing their business.
So to make sure your emails both look great and are easy to interact with – whether your subscribers are using desktops, laptops, or mobile devices to read your emails – use responsive design. This dynamic display technology automatically adjusts content and image sizes based on a user’s screen.
Use automation to create email drip campaigns that nurture prospects and customers. With the availability of today’s automation tools, setting up email drip campaigns is an easy and highly efficient way to nurture prospects and customers, build customer relationships and loyalty, as well as drive sales.
When done right, automatic drip email campaigns, send the right offers and content at the right time to effectively convert prospects to leads… and leads to customers..
Considering the already large and rapidly growing number of people using mobile devices, a significant portion of your prospects and customers are likely using smartphones and tablets to read your emails. And if your emails aren't mobile-friendly, you’re likely frustrating your mobile subscribers and at risk of losing their business.
So to make sure your emails both look great and are easy to interact with – whether your subscribers are using desktops, laptops, or mobile devices to read your emails – use responsive design. This dynamic display technology automatically adjusts content and image sizes based on a user’s screen.
Use automation to create email drip campaigns that nurture prospects and customers. With the availability of today’s automation tools, setting up email drip campaigns is an easy and highly efficient way to nurture prospects and customers, build customer relationships and loyalty, as well as drive sales.
When done right, automatic drip email campaigns, send the right offers and content at the right time to effectively convert prospects to leads… and leads to customers..
Combine content marketing with strong lead-generation tactics
Each year, typical email lists experience attrition as high as 25% due to bounces, unsubscribes, and inactive users. That’s why it’s essential to counter attrition with a strong lead-generation program & a compelling content marketing strategy.
Begin by using demographic data and market research collected on your current customers to create marketing personas, which show the character attributes of your company’s ideal customers. Then, based on these personas, craft content that can be used to effectively capture new leads (content provided in return for contact information), as well as nurture prospects through the sales funnel.
Personalize and customize your content
Implement an email-optimization process.
To drive great results from each of your email campaigns requires continuous improvement of all email elements, such as copy, design, calls to action, subject lines, headlines, landing pages, frequency, and time sent. So set up and analyze email optimization tests for each campaign to determine what works best for your target audience. And then be prepared to implement appropriate changes for future email campaigns to help increase the overall performance of your email-marketing program.
Contact us today at (888) 203.2850 to learn more about our email marketing solutions.
Each year, typical email lists experience attrition as high as 25% due to bounces, unsubscribes, and inactive users. That’s why it’s essential to counter attrition with a strong lead-generation program & a compelling content marketing strategy.
Begin by using demographic data and market research collected on your current customers to create marketing personas, which show the character attributes of your company’s ideal customers. Then, based on these personas, craft content that can be used to effectively capture new leads (content provided in return for contact information), as well as nurture prospects through the sales funnel.
Personalize and customize your content
- Use micro-targeting to identify smaller segments of your subscriber list
- Use personalization / customization tactics to provide highly relevant marketing communications to each segment.
- Integrate your website with email-marketing efforts.
Implement an email-optimization process.
To drive great results from each of your email campaigns requires continuous improvement of all email elements, such as copy, design, calls to action, subject lines, headlines, landing pages, frequency, and time sent. So set up and analyze email optimization tests for each campaign to determine what works best for your target audience. And then be prepared to implement appropriate changes for future email campaigns to help increase the overall performance of your email-marketing program.
Contact us today at (888) 203.2850 to learn more about our email marketing solutions.
Results-driven digital marketing strategies since 2001
