How To Study And Pass The Google Analytics Exam
This is provided to encourage others to study and pass the Google Analytics Certification Exam. Let's get started...
How To Register For The Exam
1. Go to Google partners and click on I’m an Agency option.
2. Click on Join Google Partners option and enter your Gmail id and password.
3. After logging in, complete your profile and if you are an individual skip this step “find your company”.
4. Under certification click the option analytics and click on “take exam”( You should click this option only when you ready to take the exam.
Know The Rules Of The Game
o You have 90 minutes to complete 70 questions
o You need 80% to pass the test i.e. you have to get 56 questions right.
o You cannot pause the exam.
o You cannot skip a question.
o And no returning to past questions
o The test is free of cost
o If you fail then you have to wait for 7 days before taking the test again.
Get the fundamentals right
The best thing you can study is analytics academy. These are Google’s test prep videos and the best resources to start with. You will need to do Digital analytics fundamentals and Google analytics platform principles in depth as most of the questions will be from these two sections.
This was the approach that I took to better understand Google analytics concepts:
I didn't memorize the process, rather I understood what each concept means in a real simple way. You don't need to explore every third party resource, but when they reference Avinash Kaushik in Analytics Academy, you will want to read and grab notes on this stuff.
After completing Digital analytics fundamentals and Google analytics platform principles, repeat the same learning process for mobile app and eCommerce analytics.
Below are the certificates you will receive upon passing the above four courses.
Additional resources and on-test guidance
After you have completed the analytics academy and adword fundamentals, read the following blog posts :
o Web analytics 101 definitions
o Six web metrics
o Moz 5 step plan
o v9 seo analytics guide
This is more than enough to pass Google analytics certification exam.
You are now ready to take the test. You have to open 2 browsers, in one browser you have to take the test(do not open any other tabs in this browser). In the other browser(resource browser) open the following tabs:
o A logged in Google Analytics Account
o Moz 5 step plan mastering
o Analytics help center.
o URL builder.
o Analytics study guide
Do not open lot of tabs in your resource browser as you wont have enough time to go through all the resources. Also there will be at least 4-5 questions from URL builder, so make sure URL builder is also opened. Make sure your study notes is also opened.
This regex tool will be helpful, if there are questions on filtering IP address.
With practice and study, when you pass the exam you will receive the certificate below: