Explore an Interactive View of Your Acquisition Channels via Treemaps
The Treemaps report lets you visually explore trends in your Acquisition channels so you can quickly and intuitively develop hypotheses about your incoming traffic. Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization.
Use Your Remarketing Audiences in AdWords
A Remarketing Audience is a list of cookies or mobile advertising IDs that represent a set of users to which you want to show one or more targeted ads. You create Remarketing Audiences in Google Analytics based on user behavior, and then use those audiences as the basis for remarketing campaigns in your other ad accounts like AdWords and DoubleClick Bid Manager.
Organize Your Data Around Your Company’s Geographic Regions
Importing geographical data enables the mapping of geographical IDs to custom regions, allowing you to report on and analyse your Google Analytics data in ways that are better aligned with your business' organization.
See the latest updates via our new release notes.
Google Tag Manager Solutions Guide
We’re excited to announce the launch of the Solutions Guide section on the Google Analytics and Google Tag Manager Help Centers. The Solutions Guide area is focused on providing actionable, hands on, step-by-step instructions for implementing Google Analytics, AdWords, DoubleClick, and other third party tags via Google Tag Manager.
Evolve Beyond The Conversion With Neil Hoyne
As marketers and analysts, we need to put in the work and be able to take the next steps with our data: tell the whole story to our teams and stakeholders and be consultative in decision making and direction. In this recent talk, Googler Neil Hoyne, Global program Manager Customer Analytics shares how to embrace the above as well as take the next steps with your measurement.
Best Practices For Table Filters In Google Analytics
Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface and help you to slice and dice through your reports and their building stones - metrics and dimensions - in a more efficient way.