Explore an Interactive View of Your Acquisition Channels via Treemaps
The Treemaps report lets you visually explore trends in your Acquisition channels so you can quickly and intuitively develop hypotheses about your incoming traffic. Treemaps represent data as rectangles. The size and color of each rectangle represent different metrics, so you can combine different aspects of your data into a single visualization.
Use Your Remarketing Audiences in AdWords
A Remarketing Audience is a list of cookies or mobile advertising IDs that represent a set of users to which you want to show one or more targeted ads. You create Remarketing Audiences in Google Analytics based on user behavior, and then use those audiences as the basis for remarketing campaigns in your other ad accounts like AdWords and DoubleClick Bid Manager.
Organize Your Data Around Your Company’s Geographic Regions
Importing geographical data enables the mapping of geographical IDs to custom regions, allowing you to report on and analyse your Google Analytics data in ways that are better aligned with your business' organization.
See the latest updates via our new release notes.
Google Tag Manager Solutions Guide
We’re excited to announce the launch of the Solutions Guide section on the Google Analytics and Google Tag Manager Help Centers. The Solutions Guide area is focused on providing actionable, hands on, step-by-step instructions for implementing Google Analytics, AdWords, DoubleClick, and other third party tags via Google Tag Manager.
Evolve Beyond The Conversion With Neil Hoyne
As marketers and analysts, we need to put in the work and be able to take the next steps with our data: tell the whole story to our teams and stakeholders and be consultative in decision making and direction. In this recent talk, Googler Neil Hoyne, Global program Manager Customer Analytics shares how to embrace the above as well as take the next steps with your measurement.
Best Practices For Table Filters In Google Analytics
Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the interface and help you to slice and dice through your reports and their building stones - metrics and dimensions - in a more efficient way.
Five ways to Squeeze More Juice from Google Analytics
/via +The Drum #analytics
"Google Analytics is the most popular free web analytics tool around, however most business users only scratch the surface of its capabilities. Here are five tricks for getting more from Google Analytics that I usually share during our corporate training sessions"
How To Study And Pass The Google Analytics Exam
This is provided to encourage others to study and pass the Google Analytics Certification Exam. Let's get started...
How To Register For The Exam
1. Go to Google partners and click on I’m an Agency option.
2. Click on Join Google Partners option and enter your Gmail id and password.
3. After logging in, complete your profile and if you are an individual skip this step “find your company”.
4. Under certification click the option analytics and click on “take exam”( You should click this option only when you ready to take the exam.
Know The Rules Of The Game
o You have 90 minutes to complete 70 questions
o You need 80% to pass the test i.e. you have to get 56 questions right.
o You cannot pause the exam.
o You cannot skip a question.
o And no returning to past questions
o The test is free of cost
o If you fail then you have to wait for 7 days before taking the test again.
Get the fundamentals right
The best thing you can study is analytics academy. These are Google’s test prep videos and the best resources to start with. You will need to do Digital analytics fundamentals and Google analytics platform principles in depth as most of the questions will be from these two sections.
This was the approach that I took to better understand Google analytics concepts:
I didn't memorize the process, rather I understood what each concept means in a real simple way. You don't need to explore every third party resource, but when they reference Avinash Kaushik in Analytics Academy, you will want to read and grab notes on this stuff.
After completing Digital analytics fundamentals and Google analytics platform principles, repeat the same learning process for mobile app and eCommerce analytics.
Below are the certificates you will receive upon passing the above four courses.
Additional resources and on-test guidance
After you have completed the analytics academy and adword fundamentals, read the following blog posts :
o Web analytics 101 definitions
o Six web metrics
o Moz 5 step plan
o v9 seo analytics guide
This is more than enough to pass Google analytics certification exam.
You are now ready to take the test. You have to open 2 browsers, in one browser you have to take the test(do not open any other tabs in this browser). In the other browser(resource browser) open the following tabs:
o A logged in Google Analytics Account
o Moz 5 step plan mastering
o Analytics help center.
o URL builder.
o Analytics study guide
Do not open lot of tabs in your resource browser as you wont have enough time to go through all the resources. Also there will be at least 4-5 questions from URL builder, so make sure URL builder is also opened. Make sure your study notes is also opened.
This regex tool will be helpful, if there are questions on filtering IP address.
With practice and study, when you pass the exam you will receive the certificate below:
The best tactics won’t matter if your basic foundation is out of order, so hopefully this list will help your business thrive in 2015.
1. Don’t Just Focus On Your Brand
Far too many business owners feel like they need to concentrate only on their brand when many times, that’s the one area that they don’t need to worry about.
Think about it. You’re the only business with that name in your market – you don’t have to optimize for it. Many times, you’re the only business, or one of a select few, that even sell the brand of products or services you sell. Beat your competitors by being “more” than just your brand of products.
2. Don’t Just Focus On What You Sell
Yes, you’ve got a website because you’re selling something… but that doesn't mean you should only have the stuff you sell on your site.
Every competitor in your niche is selling the same product or service, so you’ve got to differentiate yourself. Talk about your business, your community, your story. Like I just said for number one, beat your competitors by being “more.”
3. Don’t Make The Mistake Of Thinking People Already Know What They Want
I was at a pitch a few weeks ago with a major car dealer in Dallas. They were adamant that there was no need for any site content other than their vehicles, because people only came to the site if they were searching for a specific vehicle. They were sure that customers only came to their site from Google searches for extremely specific year/make/model searches (which is completely untrue).
Don’t fall into this trap – you should create an awesome website with a great user experience so that you can catch customers earlier in the buying funnel.
4. Don’t Forget To Optimize Local Elements On-Site
Here’s where the “10 tips” posts come in. According to the most recent Local Search Ranking Factors study from Moz, on-site signals are the largest piece of the rankings pie.
Once you’ve taken care of your content issues from the first three points, get your local optimization elements set up correctly. We see far too many businesses concentrate on traditional SEO and forget the local elements.
5. Don’t Forget To Optimize Off-Site Local Signals
Again, this is where you’d utilize the standard Local SEO tips posts. Claim and fully optimize your Google My Business page. Make sure your citations are consistent and listed where they should be listed. Get great, relevant links — especially from locally relevant sites.
6. Don’t Forget Your Home Page
This is one of the most common sins of local business sites. Please take note: A slideshow with ten images does not equal content!
You should think of your home page as an advertisement for your business, selling the important points about your business. Your customers need to be able to learn about what you do, and search engines need to have content to index. If there’s nothing there but a slideshow and a few links to products, you’re missing a huge opportunity for both humans and Google to like your website.
7. Don’t Forget Your Internal Pages
I can’t tell you how many sites that have important product or service pages that simply say “We sell (widgets) in the (city) area. Please call us for more information.”
If someone is browsing your site, these pages offer zero value. They’re on your site to learn about what you do or what you sell. Put the information on your site, or they’ll simply leave and check out your competitors instead. Also, with no real content, these pages probably won’t ever rank in Google, either.
8. Don’t Spam Cities Or Keywords
If you pay attention to anything in this post, pay attention to this: You will not rank for a city or a keyword just because you’ve mentioned it one time in a huge list on your home page.
We talk to potential clients all the time that ask why they’re not ranking in a particular city, even though “they've optimized for it on their site.” A comma-separated list of terms or cities does not equal optimization!
9. Don’t Spam Your Title Tags
We see this one all the time, too. You've got about 500 pixels of width to play with, so that’s typically around 65-70 characters. More than half of the time we talk to customers, we see 150+ character title tags.
More does not equal better, and according to recent research by Authority Labs, Google is more likely to rewrite your title tags if they’re longer than 60 characters. If they’re not going to help your SEO or your click-through rate, and they’re too long to display at the top of a browser window, then why are you making them so darned long?
10. Don’t Forget To Update Your NAP (Name, Address, & Phone Number) When It Changes
Businesses move, phone numbers change… it’s a fact of life. Unfortunately, most business owners focus on forward-facing tactics, and they forget to look behind them.
If your address or phone number changes, you need to be sure to update your NAP information wherever it appears. Otherwise, you’ll have confusing, inconsistent citation signals, which makes it harder to rank. More importantly, there’s a huge potential to lose business to customers who call the wrong number or drive to the wrong address.
Contact us for your free local search analysis and a local SEO marketing service proposal based on your niche and geographic location - call us today at 1.888.203.2850
Roland G. Cardoza