The Google Quality Rater Guidelines received a new update in late July. For SEO experts and writers, things suddenly got a bit clearer.
That’s because Google shed some light on their process, as well as on what makes low quality content.
Let’s dig in!
What are the Google Quality Rater Guidelines?I know you’ve heard all about bots and AI. But, lo and behold, Google also has manual raters. Yes, the human kind.
Their main responsibility is to evaluate the Google algorithms. They do so by testing them against different web pages.
When they check to see whether a page has low or high quality content, they always refer back to this document – the Quality Rater Guidelines.
However, you don’t have to think about these raters as IRS inspectors. They don’t make any decision on their own. They simply report all their findings back to Google.
They do, however, play an important part in algorithm creation and updating.
Let’s see what the update is this time!
The definition of low quality pages In a nutshell, the update defines low quality pages as pages that “miss their mark”. In other words, they do not achieve what they set out to achieve.
The two main reasons why this happens are:
Make sure that they know their stuff and that they won’t be stuffing the copy with keywords. Also, link to reputable websites to show you’ve done your research and your content can be trusted.
Other factors that raters are looking at: