• About WebMedia
    • Leadership Team
    • Why WebMedia?
  • Our Strategy
    • Digital Marketing
    • Glossary A to L
    • Glossary N to Z
  • Our Solutions
    • Search Marketing >
      • Local Search Marketing
      • Search Engine Optimization (SEO)
      • Pay-Per-Click (PPC)
      • Content Marketing
    • User Engagement >
      • Landing Page Optimization
      • Social Marketing
      • Conversion Rate Optimization
      • Website Analytics
    • Online Media >
      • Email Marketing
      • Social Advertising
      • Affiliate Marketing / Social Advertising
    • Website Translation >
      • SEO Translation
  • Contact Us
    • Request A Consultation
    • Insights & Tips
  • About WebMedia
    • Leadership Team
    • Why WebMedia?
  • Our Strategy
    • Digital Marketing
    • Glossary A to L
    • Glossary N to Z
  • Our Solutions
    • Search Marketing >
      • Local Search Marketing
      • Search Engine Optimization (SEO)
      • Pay-Per-Click (PPC)
      • Content Marketing
    • User Engagement >
      • Landing Page Optimization
      • Social Marketing
      • Conversion Rate Optimization
      • Website Analytics
    • Online Media >
      • Email Marketing
      • Social Advertising
      • Affiliate Marketing / Social Advertising
    • Website Translation >
      • SEO Translation
  • Contact Us
    • Request A Consultation
    • Insights & Tips

Using Google Cache to Improve Your Website in the Eyes of Google

10/28/2017

0 Comments

 
Picture
What is Google Cache? Google Cache is all of the pages that have been stored and remembered by Google and, thus, show in the search engine rank positions. Google will take a snapshot of every page it crawls and then cache it.

How will this help you?
By looking through Google Cache, you can easily find out all the pages that Google remembers from your site, by simply typing:
Example – site:yourwebsite.com
​
Once you do this, Google will bring up every page that has been cached from this domain and you can find out everything it remembers from your site. This will include all of the pages that you expect to be there, and also some that you may not expect.

​This means that you can go through the whole list of cached pages, and there may be pages that you do not want to be cached in Google’s rankings. If you have a WordPress site, it is often the case that pages will be indexed in Google’s cache that have automatically been created  (like singular team pages) that you may not want to show in search engine rank positions.
Picture
Another reason for you needing to clean your website may be because there has been a large change on your site, which involved the removal of pages, and now Google has cached pages that are out-dated or irrelevant.

How do I solve this?
​After studying what Google has cached from your website, you may be keen to clean it up and ensure that Google is only finding things that are relevant and beneficial to your site. There are a number of ways you may choose to get rid of the pages that you do not want to be cached by Google.
​No-index
If you have a page that you cannot remove from your website, but it is appearing on the Google Cache unnecessarily, then you may want to make this a no-index page. This means Google will no longer cache the page and it will not appear in search engine rank positions.

To make a page no-index you will need to apply the following line of code in the <head> section of your page: <meta name="robots" content="noindex">

This is showing the robots that are crawling your site to cache your pages that you do not want indexed, and the robots will ignore them. The pages will then no longer appear on search engines.

Submit to Google to remove
If you come across dead pages (404 pages) when you are searching the Google Cache, then you must act to get rid of them from the search engine rankings. This may happen for two reasons:

Deleting pages
When you are searching through Google Cache, it is likely that you may come across pages that you do not want to be on your website at all. They may be outdated or maybe you were unaware of them. In this case, you should delete the unwanted pages from your site.

404 pages
Picture
Google may have cached pages that you no longer have on your website. These will appear as 404 errors and, of course, this means you do not want them to appear in the search engine results because you would not want users being directed to a dead page.

If either of these two issues become apparent when you are looking through your Google Cache, then you need to make Google aware that these pages are no longer in use, so they will not be cached anymore. To do this you must;
  1. Go to your Webmaster Tools account;
  2. Select the appropriate property (the site you are clearing up);
  3. Go to Google Index > Remove URLs;
  4. Select ‘Temporarily hide’;
  5. Input the URL that is a 404 or a page you have just removed;
  6. Repeat until you have submitted all URLs.

​After you have done this for all the desired pages, you should ‘fetch as Google’ in Webmaster Tools, and this will crawl your site again. Once finished, all the pages that you wished to be removed, should no longer show in Google’s cache.

What do I gain from this?
You may actually gain direct SEO benefits from carrying out this exercise, because it may lead to you removing pages that are lower quality which, may lead to Google to better view your high quality pages.
0 Comments



Leave a Reply.

    Archives

    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    February 2018
    December 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015

    Authors

    Roland G. Cardoza
    ​WebMedia Team

    RSS Feed

    Categories

    All

By Phone
By Email

Toll free
(888) 203.2850    

Roland Cardoza, Sales Director
(909) 203.8239

Corporate Office
Corona, CA 92882
Prospective Clients
sales@webmedia-us.com
​
​Media Requests
pr@webmedia-us.com

​
WebMedia
Digital Marketing 

General Inquiries
info@webmedia-us.com

Job Applicants ​
​jobs@webmedia-us.com


All Rights Reserved   ​​​​​
​
©2001- 2019  ​​