Landing Page Optimization
Landing pages serve as a bridge between the marketing message that brought visitors to the site and the site functionality that enables them to take action, such as making a purchase or submitting a lead.
A landing page is simply a page that keeps the momentum going from the referring channel's message. A common attribute might be the pay-per-click search terms that brought them to the site, or a specific e-mail offer that was clicked on. In fact, targeted landing pages with keyword search terms appear more relevant to visitors who have come via a specific search engine query.
A landing page is simply a page that keeps the momentum going from the referring channel's message. A common attribute might be the pay-per-click search terms that brought them to the site, or a specific e-mail offer that was clicked on. In fact, targeted landing pages with keyword search terms appear more relevant to visitors who have come via a specific search engine query.
Minimizing Bounces
As a result, fewer "bounces" occur. A bounce is a visitor who hits the landing page, stays for a few seconds, then hits the back button to return to the search engine page—effectively a totally wasted paid click. Customized landing pages reduce this risk.
As a result, fewer "bounces" occur. A bounce is a visitor who hits the landing page, stays for a few seconds, then hits the back button to return to the search engine page—effectively a totally wasted paid click. Customized landing pages reduce this risk.
1) Your landing page is the first visual introduction to your company — it showcases your brand’s best qualities and delivers a message. People scan these pages quickly, so they need to be organized in a way that will turn these viewers into customers without having to read a lot of information.
WebMedia will customize and develop your landing pages to be:
1. Visually appealing
2. Easy to read
3. Easy to frequently test for conversion rates
4. Easily adaptable for updates
5. Reinforcing of your brand’s mission
6. Get the maximum conversions on paid and organic clicks
2) PPC Landing Page Testing and CRO Testing
Even if you have in-house resources to create your own pages, our WebMedia team will test the landing pages and consult with your team to improve conversions. No matter how beautiful or sleek your pages may look, without tests, there’s simply no way to ensure that you’re successfully monetizing your traffic.
We employ the use of different tests to check your landing page conversion optimization. These include:
1. A/B split - to compare direct results between your new and old landing pages
2. PPC Multivariate - to see how even small layout detail changes & testing alter your conversion rate
3. Total-experience - to test how viewers react to the page as a whole
With rising click costs and saturated markets, landing page and conversion rate optimization has never been more critical to PPC (pay per click) and organic search success. Still, it’s just one part of a successful PPC / Organic SEO campaign.
Whether it’s link building or landing page optimization, tips from the Internet won’t cut it. Instead, pick up where the Internet leaves off, and receive a personalized development from the experts at WebMedia.
WebMedia has provided a true return on investment and results. To learn more about how landing page optimization can help you accelerate growth,..click here.
WebMedia will customize and develop your landing pages to be:
1. Visually appealing
2. Easy to read
3. Easy to frequently test for conversion rates
4. Easily adaptable for updates
5. Reinforcing of your brand’s mission
6. Get the maximum conversions on paid and organic clicks
2) PPC Landing Page Testing and CRO Testing
Even if you have in-house resources to create your own pages, our WebMedia team will test the landing pages and consult with your team to improve conversions. No matter how beautiful or sleek your pages may look, without tests, there’s simply no way to ensure that you’re successfully monetizing your traffic.
We employ the use of different tests to check your landing page conversion optimization. These include:
1. A/B split - to compare direct results between your new and old landing pages
2. PPC Multivariate - to see how even small layout detail changes & testing alter your conversion rate
3. Total-experience - to test how viewers react to the page as a whole
With rising click costs and saturated markets, landing page and conversion rate optimization has never been more critical to PPC (pay per click) and organic search success. Still, it’s just one part of a successful PPC / Organic SEO campaign.
Whether it’s link building or landing page optimization, tips from the Internet won’t cut it. Instead, pick up where the Internet leaves off, and receive a personalized development from the experts at WebMedia.
WebMedia has provided a true return on investment and results. To learn more about how landing page optimization can help you accelerate growth,..click here.
Results-driven digital marketing strategies since 2001
