Pay-Per-Click Advertising
If you are interested in advertising based on conversions, then PPC Advertising (PPC) is right for you. Pay Per Click Advertising (PPC) also known as paid search, allows your business to be quickly seen in the search engine results pages.
Pay Per Click Advertising should not be seen as an alternative to a well-optimized website; the two work best hand-in-hand to give your business the strong online presence it deserves.
PPC advertisements are the sponsored links you see at the top and side of the page when you search a keyword or phrase on Google. These businesses bid for the right to display their links in this space when someone searches for certain keywords related to their business.
You only pay when a user clicks your sponsored advert (on a cost per click basis), meaning it’s one of the most effective and accountable forms of marketing to reach your target audience online.
Pay Per Click Advertising should not be seen as an alternative to a well-optimized website; the two work best hand-in-hand to give your business the strong online presence it deserves.
PPC advertisements are the sponsored links you see at the top and side of the page when you search a keyword or phrase on Google. These businesses bid for the right to display their links in this space when someone searches for certain keywords related to their business.
You only pay when a user clicks your sponsored advert (on a cost per click basis), meaning it’s one of the most effective and accountable forms of marketing to reach your target audience online.
PPC Advertising
Objectives & Strategy – Our experts help you define your pay-per-click objectives, target market and develop a realistic strategy with you that will help you achieve the desired results at an affordable cost per click (CPC).
Keyword Research – Perform all the necessary keyword research to develop tightly themed campaigns and ad-groups of relevant search phrases to target for your products and/or services.
Ad Copy-writing –Create highly targeted and relevant copy for your adverts to maximize click through rates (CTR), increasing your relevancy and lowering your average CPC whilst keeping in tone with your brand.
Optimization & Bid Management – Effective and continued optimization is key to the success of PPC. Manual and automatic bid adjustment, keyword and match type expansion, ad copy trialing and landing page optimization are all important ways to increase conversion rates.
Tracking and Reporting – Free integrated tracking and analytic tool Google Analytics will be set up and linked to your website. This product allows for continued analysis and optimization at the keyword level.
Contact us today at 1 888 203-2850 to learn more about our Paid Search Services.
Keyword Research – Perform all the necessary keyword research to develop tightly themed campaigns and ad-groups of relevant search phrases to target for your products and/or services.
Ad Copy-writing –Create highly targeted and relevant copy for your adverts to maximize click through rates (CTR), increasing your relevancy and lowering your average CPC whilst keeping in tone with your brand.
Optimization & Bid Management – Effective and continued optimization is key to the success of PPC. Manual and automatic bid adjustment, keyword and match type expansion, ad copy trialing and landing page optimization are all important ways to increase conversion rates.
Tracking and Reporting – Free integrated tracking and analytic tool Google Analytics will be set up and linked to your website. This product allows for continued analysis and optimization at the keyword level.
Contact us today at 1 888 203-2850 to learn more about our Paid Search Services.
Results-driven digital marketing strategies since 2001
